Stockland stands at the forefront of creating vibrant, connected communities, with Aura emerging as a shining example of their vision brought to life. The Aura project aimed to promote the dream of community and connectivity, but the challenge lay in presenting this community in a way that was engaging, informative, and accessible to prospective buyers.
Stockland partnered with DisplaySweet to tackle these challenges head-on, resulting in sustained high demand for Aura at each release, creating a notable level of excitement around the community's development.
– Centralise and simplify the presentation of extensive community information
– Engage and inform potential buyers through interactive experiences
– Ensure consistent and up-to-date information across the sales team
Aura's vast sales center was packed with information, which could easily overwhelm visitors. DisplaySweet stepped in with a smart showroom experience including an LED wall, interactive masterplans, touchscreens, and TVs. This made it easier for people to see and understand what Aura is all about, allowing them to explore the details at their own pace, turning a flood of information into something manageable and engaging.
Explaining the full scope of Aura's master plan in a straightforward way was crucial, given its extensive details and future plans. By using DisplaySweet’s interactive masterplan and Display Presenter, the showroom gave potential customers an intuitive way to see what’s available. This made it a lot easier for them to understand the layout of the land, what amenities are coming, and where everything is located, helping them make informed choices without the hassle.
With such a big project as Aura, making sure all the salespeople had the latest info was a must to avoid any mix-ups. By using the Display Presenter app, with information updated in real-time, the sales team were able to share the exact same, latest details about the project. This helped the team give consistent information to potential buyers, making the sales process smoother and building trust.
Want to make your project stand out and give your customers an experience they'll remember? Contact us to discover how you can present your development in the best way possible.
We pay our respects to the Kabi Kabi and Jinibara peoples, the traditional owners of the land.
