Realm by Parallel Property

At 132m in height, Realm is Adelaide’s tallest tower with a golden geometric exterior designed by award-winning architectural firm Ellenberg Fraser, a reflection of its iconic status.

project details

Parallel Property

Apartment High Density

add-ons
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creative team

Brand & Creative by Canyon

Sales Technology by DisplaySweet

It’s a building that needed a display experience befitting of a new benchmark in apartment living.

Upon entering the sales apartment, buyers were greeted with a huge Display Immersion Room that covered an entire wall, enveloping and introducing the buyer to the building, it’s premium residential amenities, bar and restaurant. It was an impressive introduction to the project, complemented by a touchscreen that explored floor plans and apartment configurations in more detail.

Agents were able to finish the presentation in a more intimate space in front of a TV, controlled by the Display Presenter app, answering questions about size, position, materials while sending additional information digitally to the buyer before finalising their purchase plans.

We pay our respects to the Kaurna people of the Adelaide Plains, the traditional owners of this land.

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